Head of Commercial

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Must-have

5+ years' experience in a senior sales, marketing, or commercial leadership role.

Proven experience building and scaling sales and marketing operations.

Strong understanding of CRM and marketing tools (HubSpot, or similar).

Experience aligning marketing efforts with sales outcomes.

Background in B2B and B2C environments, preferably in travel, adventure, or outdoor industries.

Strong leadership, communication, and strategic planning skills.

Entrepreneurial mindset with a hands-on approach.

Passion for outdoor and adventure experiences is a strong advantage.

Proven sales track record (B2B and/or high-touch B2C), ideally in travel, tourism, hospitality, or experiences

Strong commercial instincts: value-based selling, negotiation, and relationship building

Comfort owning numbers: pipeline, forecasting, conversion, revenue targets

Strong written and verbal communication in English (Norwegian is a plus)

Nice-to-have

Experience selling adventure travel, tailor-made trips, or multi-day itineraries

Familiarity with trade distribution (net rates, commission structures, contracting)

Understanding of seasonality, capacity constraints, and operational realities in tour delivery

Additional language skills (e.g., German, Dutch, French, Spanish)

Arbeidsoppgaver

1. Sales leadership & revenue ownership

Develop and execute the overall sales strategy across B2B and B2C markets.

Apply the Jobs to Be Done (JTBD) framework to understand customer motivations and buying behavior.

Build, lead, and scale a high-performing sales team.

Establish and optimize sales processes, HubSpot CRM workflows, reporting, and automation.

Drive new business development and manage key accounts and strategic partnerships.

Monitor KPIs, forecasts, and pipeline performance to optimize sales results.

Own overall sales performance: revenue targets, pipeline health, and conversion rates

Translate company goals into sales priorities, weekly actions, and forecasting

Establish a strong sales cadence: pipeline reviews, performance tracking, and continuous improvement

2. Marketing Strategy & Lead Generation

Develop and execute marketing strategies that directly support sales growth.

Collaborate closely with internal and external marketing resources on branding, campaigns, and content.

Oversee lead generation activities across digital, partnerships, and promotional channels.

Ensure strong alignment between marketing campaigns and sales conversion.

Participate in promotional activities, trade shows, and industry events.

Stay updated on travel destinations, market trends, and customer behavior.

Build and execute partner growth plans (product focus, rate strategy, campaigns, training)

Lead negotiations on commercial terms (pricing frameworks, commissions/net rates, conditions)

3. Team Development & Management

Design and implement structured sales and marketing training programs.

Build recruitment, onboarding, and performance management processes for commercial roles.

Mentor team members and foster a performance-driven, collaborative culture.

4.Sales operations & systems (HubSpot / CRM)

Own HubSpot deal creation, stages, properties, and reporting discipline

Improve lead routing, follow-up standards, templates, and playbooks

Train team members on sales workflow and quality standards

5.Commercial collaboration

Work with Marketing to turn campaigns into measurable sales outcomes (lead quality, conversion, ROI)

Work with Operations/Product on pricing logic, capacity realities, packaging, and guest experience feedback

Identify what's selling, what's not---and why---then act on it

#sommerjobbivest

Vi tilbyr

Role designed in collaboration to align with your expertise and experience

Being part of an international team consisting of driven and motivated colleagues

Competitive compensation (salary + performance-based component)

Continuity and growth opportunities within Outdoor Norway

A challenging learning environment that offers the autonomy to shape your own position

Enjoying a lively and inclusive team atmosphere with plenty of laughter and team events

A key leadership role in a growing adventure company with strong ambitions

Real influence: you shape sales strategy, structure, and growth priorities

A passionate team and a product that sells itself when positioned well