About the role
DN Media Group runs leading business publications with a global reach. Our subscription business is growing fast, and the customer lifecycle is one of our biggest commercial levers, from onboarding to long-term retention. We're hiring a Customer Lifecycle Specialist for an 18-month engagement in our Customer Value Optimization team.
Your responsibilities
Build and improve customer journeys
You will work with and assist the team across all customer journeys in our Marketing Automation platform, prioritizing based on what matters most at any given time. This includes setting up multichannel communication across email, in-app/in-product, push and SMS, ensuring a consistent and well-timed experience across brands.
Personalise with data and segmentation
You will use data and segmentation to tailor onboarding content and timing to different customer groups, so that each journey feels relevant and personalized to the customer.
Monitor, test and improve
You will monitor journey performance on an ongoing basis, run tests and turn results into concrete improvements. Quality assurance and GDPR-compliant execution are integral to how you work, across all automated flows.
Collaborate across teams
You will work closely with colleagues in data & analytics and product & tech to ship high-quality, testable communication. This position reports directly to the Head of Customer Value Optimization.
Your background
We are looking for someone who combines hands-on technical execution with a commercial mindset, and who thrives working close to the business.
Experience
Experience designing and configuring end to end customer journeys, from build to QA to live monitoring
Subscription business experience is an advantage
Technical skills
Hands-on experience with Braze, Message Gears, Adobe or similar MA/CRM platforms, including journey building, triggers, segmentation and testing. This is a must-have, not something to learn on the job.
Profile
Commercial and analytical mindset: comfortable reading KPIs and connecting journey performance to revenue impact
Structured, detail-oriented and able to work independently
*We will consider applications even if you do not meet every single one of the above requirements, so do not be put off if you don't match them perfectly!*We will review all applications after the deadline and get back to candidates shortly thereafter.
We are an equal opportunities employer who wants to attract qualified applicants regardless of gender, religion, race, national or ethnic origin, cultural background, social group, disability, sexual orientation, gender identity, marital status, age or political opinion. Diversity is fundamental to our culture and we invite you to be part of this diversity!
DN Media Group is the owner of Norwegian financial daily Dagens Naeringsliv and a portfolio of other specialist titles with a global reach. We pride ourselves on high standards of independent journalism and have an ambitious growth strategy. But don't take our word for it, take a look around our career pages and website to find out more about DN Media Group, its publications, and the team.
And for what is on offer for you as a new colleague take a look at the People & Culture department at career pages.
Please note that as part of our recruitment process we conduct ID-checks and right to work checks, and when necessary, a full background check. Candidates will be informed by the People Team before any background checks are initiated.
Om bedriften
Leading publications in business, shipping, seafood and energy.